viernes, 2 de noviembre de 2012

The Terms




As we keep on reading this book, we keep on learning on ways to persuade people, but these two chapters have been the ones that I liked the most.
As I read the terms in chapters eleven and twelve, I felt completely identified, especially with the “techniques for labeling” in chapter twelve.
I thought that the idea of putting videos for defining the terms was a very fun way to understand them better.

Definition Judo


This video was a perfect example of Definition Judo. Samsung is comparing to Apple saying that they’ve had things way before Apple did. Making them look bad.


The Commonplace



Everybody believes that in France they all wear stripes and hats. That’s Cliché. This video shows all of these Clichés. You can use them to help you connect with the audience.


Babbling



Babbling is a very good way to persuade your audience. If you repeat the same thing various times that’s what the audience is going to remember.
A good example of babbling is a song. Unless you’ve been to lyrics.com you usually know only the chorus of the song because it’s what is repeated the most.
For example this song, it keeps on repeating “you’re the only one” but you never really know what the rest of the song says.

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