As we keep on
reading this book, we keep on learning on ways to persuade people, but these
two chapters have been the ones that I liked the most.
As I read the terms in chapters eleven and
twelve, I felt completely identified, especially with the “techniques for
labeling” in chapter twelve.
I thought that the idea of putting videos
for defining the terms was a very fun way to understand them better.
Definition
Judo
This video was a perfect example of Definition Judo. Samsung is
comparing to Apple saying that they’ve had things way before Apple did. Making
them look bad.
The
Commonplace
Everybody believes that in France they all wear stripes and hats. That’s
Cliché. This video shows all of these Clichés. You can use them to help you
connect with the audience.
Babbling
Babbling is a very good way to persuade
your audience. If you repeat the same thing various times that’s what the
audience is going to remember.
A good example of babbling is a song. Unless
you’ve been to lyrics.com you usually know only the chorus of the song because
it’s what is repeated the most.
For example this song, it keeps on
repeating “you’re the only one” but you never really know what the rest of the
song says.
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